Blogger's Guide to SEO

If you like this article Del.icio.us it! Please leave comments, feedback, and suggestions here and subscribe to our RSS feed to keep up with the latest search engine news. Update: We are Now Multilingual! Read this document in the language of your choice (more translations coming soon) No flag here, but someone also created a pig latin version. :) Sections Background What Google Knows About Your Blog Why Blog SEO is Different From SEO for Other Websites Domain Registration & Hosting Keyword Research Keeping Up With the Joneses Writing Clear & Compelling Headlines Optimizing Site Structure Web Analytics Controversy Use Push Marketing After Launching Your Site Understanding Network Effects Learn More About SEO Background Information While we wrote a 300+ page book about SEO, only a dozen pages are needed to cover how to do SEO for a blog. Why? As search improves, Google and other search engines collect more data, which allows them to recommend and rank blogs based on how well people trust those blogs. What Google Knows About Your Blog What Google Owns Search engines have a wide array of trust measurements for blogs. Google knows a lot more about your blog than you think. Consider that Google owns... the #1 search portal a leading email service a leading customized home page a leading feed reader the leading feed management system the leading analytics product the largest distributed ad network the most widely distributed traffic monitoring toolbar the largest video content hosting site; and Google collects data from millions of Google accounts every day Extrapolating Trust from User Data If a Google user subscribes to your blog how much can Google trust that person's attention and subscription as a sign of trust? How long have they subscribed for? How often do users interact with your site? What other sites do they subscribe to? What other sites do they interact with? How regular are their search and email habits? If another blog links to you, how much should Google trust that link as a vote to help your site rank better? Do any popular and trustworthy blogs link to that site? How many people subscribe to their RSS feed? While services like Bloglines or MyBlogLog are able to answer some of these questions, Google can answer them more precisely than any other company. In addition to the above data, Google knows how old your site is, how steady you have produced content, and how steady your link profile has grown. Why Blogs Are Different Than Static Websites SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention. The Social Nature of Blogs RSS and feed readers make it easy for readers to subscribe to every post you write, and be notified the moment you publish it. Many people who read blogs also write them, and many of them have hundreds or thousands of subscribers. If a few reputable bloggers syndicate your story it can have a cascading effect where many of their readers share your story. Popular blogs that solicit reader feedback may have dozens or hundreds of comments on each post, adding unique content which the page can rank for. Optimizing a blog is more about capturing attention and getting credit for spreading ideas than it is about optimizing page copy to match search relevancy algorithms. Domain Name Registration & Blog Hosting Services such as TypePad, Blogger, and Wordpress.com allow you to host your site as a subdomain off of their sites. Do NOT do that! Some of those services offer a limited set of features and/or prohibit placing ads on your site. It can take months or years to build an audience. Rather than eventually moving your site away from one of these services, you are better off starting with your own domain name and hosting it with a reliable web host. You can register your own domain name for less than $10 at GoDaddy.com. Dreamhost is an affordable web host, and they offer one click install of the Wordpress blogging platform. Keyword Research Traditional Keyword Tools A wide array of free and paid keyword research tools exist. Many of these tools, such as Wordtracker, have traditionally return keywords that people recently searched for. Trend Related Keyword Tools As a blogger, you are not only looking for what is historically popular, but also what is fresh. You can gain insights into what is going on right now by performing searches on Technorati, Google Blog Search, and Google News. Services like Google Trends and Yahoo! Buzz Index show you what searches were popular in the last day. Where to Use Keywords in Your Page Content It is crucial to use your keywords in your page title, preferably near the start of your page title. You may want to use your keywords, related phrases, and popular keyword modifiers in your page content a couple times, but with an emphasis on writing natural. Make sure that your content reads well to humans, as that matters much more than what a robot thinks of your content. If people like your content and link at it that is more valuable than getting on page optimization down perfect but sounding robotic in the process. Regular keyword research tools show you popular modifiers, and some graphical tools like Quintura make it easy to visualize related words in top ranking documents. Keeping Up With The Joneses Meme Trackers What ideas are spreading today? Who is at the center of the conversation in the blogging world? TechMeme and TailRank highlight recent popular blog posts. Spin off topically oriented meme trackers are also available. The World Bank launched their BuzzMonitor as a free open source software program allowing anyone to create a meme tracker. YouTube YouTube lists today's most popular, today's most discussed, and today's favorite videos. Many of these are irrelevant to your site, but any of these could help you find ideas that have already displayed some level of social proof. Social News Sites The Digg homepage, Del.icio.us Popular list, and StumbleUpon Buzz show ideas that were recently popular amongst social bookmarkers. Pligg makes it easy to create niche social news sites. Focusing On Competing Websites You don't have to track everything to be successful. You only have to compete in your market. If you read a dozen or two dozen blogs in your market, track who is getting linked to, and why people are talking about them, that makes it easy for you to identify and create ideas and content worthy of being mentioned. It is easy to subscribe to competing blogs in your marketplace by using feed readers like iGoogle, Google Reader, or Bloglines. You can view links pointing at competing blogs by using Technorati or Google Blogsearch. Previous Free Download Next Enter your email address:

SEO Training Program

What You Get When You Join You are only 1 step away from having access to all kinds of SEO goodies, including: the top ranked online SEO training program, which includes over 100 training modules, has been well referenced around the world, & is currently being used as course material for accredited college courses in internet marketing. the leading SEO community forums where you can interact directly with some of the sharpest minds in search & get your questions answered. many high-quality exclusive SEO tools including our Website Health Check Tool, Competitive Research Tool, Duplicate Content Checker, Hub Finder, and the LocalRank tool SEO Tools & Templates Need SEO tools? Do you know how to map out your keywords with URLs for optimal site structure? We offer more free high quality SEO tools than any other website does. The above tools (and the SEO Toolbar that comes with them) are worth more than many SEO software packages retailing above $300. Take Your Tools to the Next Level In addition to the free tools, premium members have access to a variety of exclusive premium tools we do not share with the public. Is your website healthy from an SEO perspective? Do you have duplicate content issues? Find out with our exclusive Website Health Check & Duplicate Content Checker tools.     How are top websites interlinked? Which of them has the most links from other top ranked websites? What websites link to many top ranked sites for a given keyword? Find out with our exclusive Hube Finder & LocalRank tools.     What keywords are competing businesses ranking for? Which of them get the most search volume? Which of them has the greatest value? Should you target those keywords as well? Find out with our competitive research tool. Our strategy is not to drown you in an endless array of tools, but to give you tools that make SEO easier. We offer videos and text reviews teaching you how to use our tools (and other leading SEO tools) to their full potential, and reviews of other tools on the marketplace - helping you decide what is worth buying (the good ones) and what is worth skipping (the rest of them) Map Out Your SEO Strategy Today The SEO training program offers downloadable spreadsheets covering key considerations like top directories to submit your website to, common keyword modifiers, and an example of how to structure your site and optimize your page titles and content based on cross referencing each of the following core category keywords extended keyword research important keyword modifiers competitive analysis This spreadsheet comes with a matching video that explains how to use the data to build the structure of a well organized and optimized website in just a couple hours.     Previous Free Download Next Enter your email address:

Creating Linkworthy Content

Buying Links is Getting Expensive The Google AdSense program (which pays publishers for placing contextual links on their websites) and automated spammy "can I buy a link on your site" emails have made virtually every important online publisher aware of the value of links. In mid 2007 Google began editing toolbar PageRank scores and rankings for many sites that were selling links. It is getting harder and more expensive to buy your way to the top through link rentals. At the same time, more and more people are writing online. Setting up a blog only takes a few minutes. There are hundreds or thousands of people talking about every topic imaginable, so if you create something remarkable and capture the attention of a few thought leaders who like it, you are going to get links. But how do you create content that people will like? Passion = Market Knowledge = Links There is a lot of garbage content created online every day. While junk can win the volume game, it is obvious when content is created that is lacking in passion. One of the easiest (and most effective) ways to predict the future & predict what people like is to immerse yourself in your topic. If you are passionate about a topic, know more about it than anyone else, and openly share information, then eventually people will notice and link to you. If you know what people are interested in, rather than asking them to link to what you have, create something that they would be interested in linking at. Express your world view and your bias in a way that matches their world view. You may turn some people off with that approach, but some people will also gravitate toward it. If being vanilla ensured success then the mainstream media wouldn't engage in so much outrageous spam content creation to try to compete. Become a Platform Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone's attention linking at them from a blog post on your site is an easy way to get them to notice you. This article about Paris Hilton explains how the concept works in the real world. Previous Free Download Next Enter your email address:

All in one SEO Pack for Blogger/Blogspot SEO Plugin

All in one SEO Pack for Blogger/Blogspot SEO Plugin

So far, many articles are written on Blogger SEO Tips, first of all A unique article has a very important role in seo. Some Bloggers use the other tips to optimize the Blogger blog without an SEO plugin, but when we use those tips every time when we post a article we need to edit the templates i think that's not cool. after many tries i found a fixed idea to make a seo plugin for Blogger blog. It provide a good ranking in search engine. So now I wanted to share it with all of you. In this plugin the Keywords(text) is hidden for visitors but visible to search engines, it will help you to get good rank in search engine.  There are Many 'All in one SEO Pack for Blogger/Blogspot platform' but now there days are gone, because as google and other search engines regularly update there Algorithm. and its time to change with search engines. So i make a Tricky Plugin for blogger SEO (All in one SEO Pack June 2013 for Blogger/Blogspot SEO Plugin) and i bet with you this is not avilable anywhere on the web. So check it Out My All in one SEO Pack June 2013 for Blogger/Blogspot SEO Plugin. How to Add This SEO Plugin to Blogger Log in to Blogger dashboard and select your blog and Now Navigate to Template section and edit its HTML.  The next step is Press Ctrl+F And find the below line in template: ]]></b:skin> Now Paste the below code just above upper line: .GoogleGenius-SEO {font-family: verdana; text-align: justify; color: #fff; font-size: 2px; line-height: 0.9; display: inline-table;} Save your template. Now to add the keywords to your posts and pages, use below codes in post/page editor by replacing highlighted values (Your Keywords Here with your keyword which you want to add on post/page). Make it sure that you paste the code at last in HTML mode while composing your post or page. <span class="GoogleGenius-SEO">Your Keywords Here</span> Note: Replace the color #fff; with your website background color or if you need other help feel free to post comment below. Previous Free Download Next Enter your email address: